Paramount, Didja, Firstlight Media, Endeavor Streaming and More Address the Role of Personalization and Discovery in Increasing Viewer Engagement
DALLAS, July 19, 2022 /PRNewswire/ — Parks Associates will host “Customization and new video viewer“virtually on Thursday July 21, 11:00 United States, as part of the fifth edition The future of video: OTT, pay TV and digital media. The company’s research reveals that streaming opens the door to more immersive and engaging experiences for consumers, such as co-watching services to share with other viewers.
The Future of Video, sponsored by Adeia, FPT Software, Symphony MediaAI, Comcast Technology Solutions and Metrological bring together industry leaders for visionary presentations, interactive panel discussions and analyst analysis.
“More consumers are streaming content at home and watching it more often with others. Co-watching is more popular in households with children, according to our most recent data,” said Eric Sorensen, Contributing Principal Analyst, Parks Associates. “Interactive elements, such as watching statistics or fantastic games on another device, are a typical phenomenon among sports fans.”
At Future of Video, the Parks Associates analyst team will present emerging consumer trends in video viewing, followed by a fireside chat with Robert Gelick, Product Manager, Paramount. Two interactive roundtables, “New Video Experiences: Live, Social, Interactive” and “Building Loyalty Through Content,” will bring together industry leaders to discuss new opportunities to capture and retain consumer attention. Panelists:
- Jon CohenSVP, Business Development and Distribution, Frequency
- Rob DillonHead, Digital Product, Right Arrow News
- Alexander KannGeneral director, TV set
- Ed LaczynskiFounder & CEO, Kind
- Jim LongCEO, Didja, Inc.
- FromShuna SpencerFounder/CEO, kweliTV, Inc.
- Paul Pasteurcommercial director and co-founder, First Light Media
- Mark StarkerSVP, Head of Direct-to-Consumer Services Business & Corporate Strategy, Strive to spread
“The way consumers interact with content is changing rapidly,” said Jon Cohen, SVP, Business Development and Distribution, Frequency. “The SVOD, AVOD and FAST platforms offer consumers more choices than ever before, which means content providers have the ability to acquire and engage with viewers across multiple platforms and with unique content. The FAST growth explosion is just one example.”
“Engagement and impact are at the heart of everything we do at Together TV,” said Alexander Kann, Managing Director, Together TV. “Along with our millions of viewers, we engage our viewers on three-month challenges and through our streaming, digital and social channels. I’m excited to join this panel and share our insights on our behavior change and journeys of impact with our viewers.”
“Streaming personalization is an ever-expanding feature that has enabled brands to reach audiences at scale through video,” said Ed Laczynski, CEO, Zype. “Whether it’s big brands like the NFL moving to streaming platforms, or traditional broadcast affiliates aiming to grow their OTT offerings, the personalization of content and experience – and the data that powers it. power – is an emerging force within our industry.”
“Always a pleasure to be at or in a Parks Associates event,” said Jim Long, CEO, Didja. “They are my go-to company for consumer media and home data and information.”
About the future of video
The future of video brings together senior executives to share information on new trends in the video and connected entertainment industries, with insights into consumer adoption, churn and spending. www.futureofvideo.us
SOURCE Associated Parks