25% of internet households would try co-watching feature if offered by video streaming service – Media Play News

Erik Gruenwedel

Video streaming is apparently a group activity, according to new data from Parks Associates. Research from the Dallas-based company reveals that streaming opens the door to more immersive and engaging experiences for consumers, such as co-watching services to share with other viewers.

During the pandemic, many streaming services have bowed to so-called virtual “watch parties” that allow users to remotely watch certain content with their friends. Parks argues that streaming your favorite movie with others in the same room is just as popular.

“More and more consumers are streaming content at home and watching it more often with others,” Principal Analyst Eric Sorensen said in a statement. “Co-viewing is more popular in households with children, according to our most recent data. Interactive elements, such as watching statistics or fantastic games on another device, are a typical phenomenon among sports fans. »

Regardless, more than 50% of respondents to Parks’ survey said they weren’t likely to co-stream content with another person, and a further 15% were neutral about the idea. .

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