4 THE FRONTAL BRAND AND MILITARY DEFENSE ACTIVITY JOIN OUR STRENGTHS TO WIN THE PRSA SILVER ANVIL AWARD 2021
For the promotion of the 75th Commemoration of the End of the Second World War. The award category was Events and Celebrations, Over Seven Days, Government.
– Patricia Monick, director of the 4Front brand
HONOLULU, HI, USA, June 25, 2021 /EINPresswire.com/ – On June 11, 2021, the Public Relations Society of America (PRSA), the nation’s leading professional organization serving the communications community, presented its 2021 Silver Anvil Awards. . 4Front Branding & Defense Media Activity in tandem were honored with a Silver Anvil Award for the work they did to promote the 75th Commemoration of the End of WWII. The award category was Events and Celebrations, Over Seven Days, Government.
The ceremonies were first held in Washington DC on May 8, 2021, marking Victory Day, and culminated in Hawaii on September 2, 2021 on the Battleship Missouri Memorial fantail, the very ship that, on September 2, 1945 , in Tokyo Bay, General Douglas MacArthur, Admiral Chester Nimitz and representatives of the Allied forces accepted the official surrender of Japan, to end the bloodiest war in history.
The public relations efforts were large and extensive, including local, national and international with particular attention to military veterans and those currently serving. To increase attention, WWII veterans were interviewed and their stories told in news segments, newspapers, special programs, online on social media and on the dedicated website, 75thwwiicommemoration .org
Due to COVID-19, most scheduled in-person events have been canceled. This meant that more efforts were needed to feature virtually so many commemorative events. The programming replaced the live events in Washington DC which featured the stories of the greater generation and Warbird flyovers of World War II. In Hawaii, while the remembrance ceremony was primarily reserved for local veterans, the press, patriotic entertainment, and key speakers, the full ceremony was presented via a real-time video link or via a link. A Legacy of Peace flypast played a central role in the end of World War II. Powerful video with vintage footage from the war kicked off our 75th WWII commemoration ceremony, followed by a true fly-by of WWII warbirds over the Battleship Missouri Memorial and Pearl Harbor, then a Pass In Review by the USS Michael Murphy. There were tributes to salute and honor the 12 WWII veterans in Hawaii in attendance, as well as WWII veterans locally and outside of Hawaii who had planned and hoped to attend. Over the past few days, Honolulu audiences have been able to experience the Warbirds of World War II during peace air parades over much of the island of Oahu.
“We are very proud of our team,” said Patricia Monick, Director of 4Front Branding. “Their dedication and hard work in the most difficult times has helped celebrate the greatest generation and those who made the ultimate sacrifice so that we can all live in peace. ”
“Salute Their Service, Honor Their Hope” is the theme of the commemoration in recognition of the veterans and civilians who fought on the battlefield and served on the home front during World War II. The stories and full commemoration are available at 75thwwiicommemoration.org
About the 4Front brand team
4Front Branding is a full-service marketing company specializing in brand development, as well as brand stewardship and promotion around the world, promoting customers through all types of communication: advertising, online media, social media, public relations, promotions and events. To respond to the call for tenders for the 75th Commemoration of the End of World War II, a team was specifically recruited to achieve the stated goals of the organization. Believing that this unique event in history would be best served by seeking the expertise and experience of some of the best in their fields, a team was formed. It was led by Patti Freedman and was made up of other team members who were also veterans of the 75th Pearl Harbor Attack Commemoration work, Frank Haas and Holly Cliffe. In addition, they were joined by Teddi Anderson, Andy Arakaki and Anna Covert, as well as Tony Vericella, executive director of the 75th WWII Commemoration Committee.
About Defense Activity Media
The Defense Media activity informs the Defense Ministry public around the world, collects and preserves ministry visual information records, and trains ministry public affairs and visual information professionals. DMA is the DoD’s direct line of communication for news and information to U.S. forces deployed around the world, on land, at sea and in the air. It presents news, information and entertainment through media including radio, television, internet, print media and emerging media technologies. DMA broadcasts radio and television to forces in 177 countries and 279 Navy vessels at sea with department-specific news and information programs. The team that coordinated with 4Front Branding was led by Heather Paynter and Chokechai (Tatum) Vayavananda.
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PRSA Silver Anvil Award 2021 Acceptance Video