Clickbait claims local newspaper | Private detective | Salt lake city

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Last weekend, Weekly City held the 11th annual Utah Beer Festival at The Gateway. Maybe you’ve heard of it? Well, about 10,000 people attended this fantastic event, and they consumed, what, the value of a Mirror Lake beer in the process? We did our best to get the word out given the scale of the festival and the fact that it had been two years since our last gathering — two long years — so we thought it was a somewhat worthy endeavor. ‘interest.

However, Utah’s two largest newspapers, the LDS Church News from Déseret and the LDS Church facilitator Salt Lake City Tribune– thought otherwise and did not spend any ink on the event. To my knowledge, they haven’t even sent a photographer or PR letter interpreter (aka journalist). We understand why the News from Déseret ignore the event and our beer manners, but always less relevant Tribune? We couldn’t have made it easier, our event was right in front of their Gateway office.

The Tribune is just a plastic Clamato jug floating in the Pacific Ocean these days. Who knows what it is? The jug could kill a whale or save a castaway. Or it could join all the other plastic jugs in the ocean in one big drop, not one stand out from the rest. In fact, it has already been done. I don’t wanna spend this space today bitching about the Tribune, especially since there are still too many good people there whose work I love and respect and with whom I like to have a beer. But it goes like this.

So if you are curious about the state of newspapers and media like the Tribune– those who traded mass influence (lots of readers, motivated by advertisers) for mass results, influence be damned (fewer readers, driven by subscriptions), just read the latest column from Jack Shafer of Politico (, who spells it pretty well.

Here’s a quote: “In the web’s first two decades, online publishers did what their print and broadcast colleagues always did: maximize audience size and sell it to advertisers. logic of the moment led publishers to make their copy free, and the lawsuit Some publishers were so crazy about the traffic that they were paying writers per click, and some were still thinking in that direction as late as 2020. But it was hard to monetize gigantic surges of traffic from viral stories. Only Google and Facebook have excelled. and the money from smart online advertising is increasingly being returned to them. “

Can you imagine that? A newspaper monetization copy based on how many people read a given story? I trust the Salt Lake City Tribune isn’t bogged down in 2020, but I doubt it. In this world, bylines mean nothing. Decades of working to create a believable resume crumbles when editors measure the value of the story the same way a chicken farmer measures a laying hen – it’s only good when the eggs roll. . In a chicken coop, a hen is fed steroids to keep producing. In a newsroom, steroids are financial bonuses for staff that get potential readers to click through to a story with bold and misleading headlines.

This is called clickbait. We have all succumbed to it. No journalist wants to be ranked based on the number of clicks earned. When click baits dwindled, newspaper editors joined the big swollen disease of giant plastic floating ocean litter and found protection within this group through subscriber-based funding to survive.

According to Shafer’s Politico article, “The looming danger … overpriced quality news, they risk being uninformed or, worse yet, falling victim to disinformation through gratuitous fake news operations,” ideological media masquerading as direct news or viral blasts on social media. “

Latest news on hiking trails on the east side, anyone?

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