Comedian Fern Brady named Scotland’s most influential Twitter user

Comedian Fern Brady is Scotland’s most influential Twitter user, according to a communications agency’s analysis.

A tweet earned the Bathgate-born comedian over 80,000 likes on the platform, after revealing that she was wearing her builder hoodie and not her boyfriend’s as she thought.

Communications agency Spey said it was the force of tweets like this one that went viral that put her on top of Scots.

Spey, who compiled the results with Upfluence, said he looked at Scottish Twitter users who had more than 10,000 followers, were not politicians and had tweeted more than 10 times in the past year, and has tracked the number of likes, comments and retweets they had. .

Comedia Fern Brady has been named the most influential Scottish Twitter user (John Nguyen / PA)

Sport and comedy have dominated the top of the charts and enter the roster with Aston Villa player and Scottish captain John McGinn, second; and Arsenal and Scotland footballer Jen Beattie at three.

Other top 10 extras include comedian Eleanor Morton, rugby captain Stuart Hogg, broadcaster Neil Oliver and Line of Duty star Martin Compston.

Thom Watt, Head of Digital at Spey, said: “Fern Brady is brilliant on Twitter. Her jokes and trivia work perfectly for the format, and she has found a huge following online.

He added, “The number of subscribers is only part of what makes social media accounts effective. We wanted to understand how active and interested these subscribers were in tweets from different Scottish personalities, ”Mr Watt said.

“We’ve looked at the engagement on top Scottish tweets and it’s clear we’re a country of sports fans with strong opinions, but we obviously don’t like to take ourselves too seriously either. .

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John McGinn has been named one of Scotland’s best Twitter personalities (Jane Barlow / PA)

“Our list reflects the Scots who have entertained, interested and provoked us throughout the year.”

Other top 20 extras include BBC Alba’s Calum Maclean, TV presenter Storm Huntley, blogger and makeup artist Jamie Genevieve and author Chris Brookmyre.

The data used to compile the list was taken from Twitter engagements from January 1 to December 10 and was collected only from named individuals and not from groups, associates or clubs.

The full list of the top 20 is;
1. Brady Fern (@FernBrady)
2. John McGinn (@ JMcGinn7)
3. Jen Beattie (@ JBeattie91)
4. Eleanor Morton (@EleanorMorton)
5. Stuart Hogg (@StuartWHogg_)
6. Andy Robertson (@ AndrewRobertso5)
7. Neil Oliver (@TheCoastGuy)
8. Martin Compston (@Martin_Compston)
9. Paul Black (@PaulBlack)
10. Amy Macdonald (@Amy_Macdonald)
11. Calum Maclean (@Caldamac)
12. Storm Huntley (@stormhuntley)
13. Rachel Corsie (@ RachelCorsie18)
14. Jasper James (@JasperJames_)
15. Jamie Genevieve (@JamieGenevieve)
16. Dougie Vipond (@DougieVipond)
17. Susan Calman (@SusanCalman)
18. Darren McGarvey (@LokiScottishRap)
19. Christopher Brookmyre (@CBrookmyre)
20. Alex Kapranos (@AlKapranos)