Microsoft is rolling out a personalized News Feed called Start

is launching a new personalized news service called Start. The feed will be the taskbar in Windows 10 and the widgets section in Windows 11. You can also access it through and the New Tab page in Microsoft Edge.

Start leverages Microsoft’s artificial intelligence and machine learning expertise (as well as human curation) to create a news feed of up-to-date information tailored to your interests. It curates news from over 1,000 publishers around the world.

The more you use Start and indicate what interests you, the closer the feed will get to the things you prefer to read. You can tell the app when you see an editor or story you don’t like, or tap the customize button to fine-tune the feed whenever you want. Your preferences are tied to your Microsoft account, so the service should provide the same experience across all platforms you’re signed in to.


Start includes information cards on certain key topics, such as weather, traffic, sports and finances. You can decide which cards you want to display to get information at a glance.

Although MSN isn’t going anywhere, Start replaces . The icon and name of this app will change to start customizing the next time users update it. Those who visit the Microsoft News website will also be redirected to the start home page.

The name of the stream may be confusing for Windows users, given how prominent the Start button has been in the operating system for the past two decades (this menu is ). Still, Microsoft Start looks like a polished experience, and it could be a solid way to keep tabs on news that matters to you.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you purchase something through one of these links, we may earn an affiliate commission.