Why Lizzo, Dua Lipa & Others “Cry On IG Live”

What are Chloe Bailey, Lizzo, Megan Thee Stallion, Dua Lipa, country and pop singer Jessie James Decker doing, Dale Moss from “The Bachelorette”, TikTok star Charli D’Amelio, “Euphoria’s” Sydney Sweeney, countless influencers? and maybe some of your mutuals have in common?

They all shed tears on an Instagram Live – aka “cried on IG live”.

Since Instagram introduced ephemeral live broadcasts to the platform (they can be saved but are more often recorded on screen and posted on other social media platforms), celebrities, influencers and people ordinary people had another way to share every facet of their day. life today in a way that feels even more real and accessible. But in a world where everything that happens on social media seems organized, spontaneous manifestations of emotions – efforts to let off steam, raise awareness, and connect with followers – are seen by some as contrived, embarrassing, or both.

This led to the meméification of Crying Live. A sin “imagine crying liveSaid people who predict they would never find themselves in this situation. This is the opposite of normalizing-talking-your-feelings-and-rejecting-toxic energy therapy – basically live your truth, but disconnect first.

These are inspired skits on TikTok, especially poking fun at influencers who cry during live broadcasts while apologizing or expressing that in fact it’s okay to be vulnerable on the internet. In a TikTok, user @acrello, who has 6.4 million subscribers, posted examples of comments people make about people crying live – “imagine crying live” and “you are sweet. to cry live “- before lip sync” we do not care. ” In a comment, he added, “If I’m gentle at showing basic human emotions, then I guess I’m gentle. ”

Why are people so uncomfortable with people bawling on Instagram Live? For some, this seems like an unhealthy substitute for talking to loved ones IRL. In some cases, especially during apologies, it seems manipulative. Sometimes it feels like people are using our urge to connect with others against us.

Crying live could be seen as another form of porn vulnerability Where “sad peachA term for posting sad content online to build sympathy, seek support, or generate engagement. The term “sadfishing”, which peaked in 2019, was inspired by Kendall Jenner after her mother Kris touted Kendall’s plans to be “vulnerable” and share her “raw story”, only to announce her partnership with Proactiv.

While an apology note video or app looks scripted, the tears on a live stream are meant to be spontaneous and raw. Part of the appeal of an Instagram live for a celebrity is that it allows them to speak directly to fans in a way that is (or at least feels) intimate and unscripted while still controlling the narrative. But the more famous a person, the less likely they are to benefit from doubting that their emotions are real.

“The celebrities we have seen in the mainstream media in the past have been very carefully selected by other people to meet a fan base,” said Jenna Drenten, associate professor of marketing at Loyola University in Chicago. . “Today we have things like Instagram Live, Cameo, TikTok, these very current and always active platform features where celebrities can bring that perspective in real time and behind the scenes of their lived experiences.”

The pro is that these tools give them “a chance to be more human,” she said. The downside is that fans, and often the media, consider anything a celebrity does as content.

“There is a prospect that tears are only for entertainment, because celebrities are always for our own entertainment, for the entertainment of the fans,” she said.

On August 15, two days after the release of the music video for her new single “Rumors” with Cardi B, Lizzo took to Instagram Live. The song, full of its usual self-confidence and arrogance, is about fending off enemies on the internet (“Sick of rumors / But haters do what they do”). But instead of celebrating the song’s success, she admitted that sometimes the mean comments on the internet bother her. Sitting in a toilet with a face made up, a wig cap and a gray zip-up sweater, tears flowed into Lizzo’s eyes as she opened up to thousands of followers – who in return sent comments full of support and heart emojis – about dealing with cyberbullying.

“The days when I should be feeling the happiest, it’s just – I just feel so depressed,” she said.

The live isn’t available on Lizzo’s Instagram account, but it’s easy to find. Soon, fans posted screen recordings of the clip to YouTube and Twitter. Blogs and the media have written about it; her enemies laughed at her because she was crying live; and his supporters and supporters – including Cardi B – criticized internet trolls for pushing her to this point.

Lizzo reappeared live later in the week. “Don’t worry about me… I have several forms of therapy including a therapist,” she said in the video, as she sat in front of a giant chocolate cake decorated like her hand from the clip. “Rumors”. “I’m fine! But just know that I’m the kind of artist who’s going to be completely transparent if it’s necessary to strike up a conversation to progress.

Her initial video was part of a subgenre of live crying – women, especially black women, resetting the narratives (and dispelling rumors) circulating around them. It was the flip side.

Crying leads to catharsis, and catharsis leads to peace of mind. Or as Lizzo said, “Have my cake and eat it b—.”

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